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MeetingsYOUR MEETINGS BOTTOM LINE

Welcome to the 2018 Meetings & Events Future Trends report. It examines
the global picture and regional differences, as well as exploring
industry trends before concluding with recommendations for your
2018 M&E program.
Of course, there are regional differences—destinations fall in and out of fashion, prices rise
and fall in response to local stimuli. But our projection is that overall conditions in the
industry will remain stable as we enter 2018.
This year’s report goes beyond statistics to the root of what it means to hold a meeting or
event. And it all starts with the simple question ‘Why?’, there always has to be a return on
investment with value creation. That is typically the best possible attendee experience at the right cost. Make attendees comfortable and interested. Appeal to their emotions and capture their interest. The more you do that, the more they’ll engage and the easier it becomes to fulfill your objectives. We all want to organize and produce the best and most memorable event with the optimal value to spend. Technology is helping organizers do that, transforming everything from planning and logistics, right through to the delivery of content at the event itself. And don’t forget to use the data you gather to improve your next meeting or event. Strategic Meetings Management is becoming more and more a strategic imperative. It involves a disciplined approach to managing enterprise-wide meeting and event
activities, processes, suppliers and data. The results can be great. You can measure business objectives aligned with your strategic goals, as well as reduce costs, improve risk mitigation and enhance the attendee experience. I trust you will find the report insightful, educational, and useful.

COURTESY
Cindy Fisher
Senior Vice President and Global Head CWT Meetings & Events (CWT M&E)

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